I chose an older advertisement to deconstruct this week. My ad is an old Budweiser ad from what I'm guessing is the 1960s.
For myself, I think that this ad successful at promoting their product. I think that some could find this ad as sexist or offensive, but for me personally, I believe that that would be too much of a reach. You can be the judge. Here is the link to the advertisement: http://www.kegworks.com/images/blogpost/vintageBeerAds/ad3.jpg
There are two people shown in this ad. There is a woman and a man. I believe they are husband and wife. The man is sitting down with a hammer in his
hand; he looks as though he is repairing the telephone, or maybe he just
finished smashing it to smithereens. His
wife is leaning over top of him pouring him a glass of Budweiser. The faces of the two individuals are somewhat
hard to read, especially the husband. It
looks as though he is relieved to take a break from his work in order to enjoy
a beer.
I feel as though this ad is targeted towards a
mature crowd, an audience that drinks
responsibly and maybe has a family. This
ad is pretty conservative in nature.
I
believe that this ad is socially responsible. It doesn’t promote ideas or activity
that could be harmful to its potential customers or consumers. This ad isn't trying to promote a harmful product to a younger crowd that could potentially make a bad decision with the product.
