Deconstructing an Alcohol Advertisement

I chose an older advertisement to deconstruct this week.  My ad is an old Budweiser ad from what I'm guessing is the 1960s.

For myself, I think that this ad successful at promoting their product.  I think that some could find this ad as sexist or offensive, but for me personally, I believe that that would be too much of a reach.  You can be the judge.  Here is the link to the advertisement: http://www.kegworks.com/images/blogpost/vintageBeerAds/ad3.jpg


There are two people shown in this ad.  There is a woman and a man.  I believe they are husband and wife.  The man is sitting down with a hammer in his hand; he looks as though he is repairing the telephone, or maybe he just finished smashing it to smithereens.  His wife is leaning over top of him pouring him a glass of Budweiser.  The faces of the two individuals are somewhat hard to read, especially the husband.  It looks as though he is relieved to take a break from his work in order to enjoy a beer. 

I feel as though this ad is targeted towards a mature crowd, an audience that drinks responsibly and maybe has a family.  This ad is pretty conservative in nature.  

I believe that this ad is socially responsible. It doesn’t promote ideas or activity that could be harmful to its potential customers or consumers. This ad isn't trying to promote a harmful product to a younger crowd that could potentially make a bad decision with the product.